Left Bay’s Musings on the Media

Searching for answers in sales and marketing

Hello?! Where’s Your Contact Info?

Why do so many people think the only way to provide contact information is to put it in the “contact” section of your web site? It’s all very nice and tidy, I suppose, having it all in one place, but who ever said that’s the only place it should be? We have a new client in the service business, and so we were surprised when reviewing their site that their phone number was at the bottom of their first page. Why wasn’t it at the top? “We didn’t want it to be intrusive,” we were told.

Hello?! If you’re going to promote your company, particularly if you’re a service company, make it easy for your customers to find you. Here are five other ways for service businesses to get additional “contacts:”

1. Printable Coupons: Phone number should be front and center.
2. Describe and Link: If you talk about your “Friendly Customer Service,” be sure to link it to your contacts page.
3. Promise to Answer the Phone: If you really do have someone answering your phone, make a point of saying it. For most customers, it’s actually refreshing knowing someone will pick up when they call.
4. Where do you Service? Are you all over the state? Just the city? Let ’em know, and on the first page, too.
5. Promote Your Mailing List : Make it easy to subscribe to a newsletter you send out. Have a new confirmation window that pops up so visitors won’t lost their place on your site.

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