Left Bay’s Musings on the Media

Searching for answers in sales and marketing

Archive for August, 2007

The Apple-Google Superbrand: The Merging of Two of My Favorite Things. Appoogle?

I just heard news that is going to make 2008 a wonderful year for me! Two of the strongest Internet brands (and two of my favorite and most used products) – Google and Apple – are continuing to merge their services. I couldn’t ask for a more perfect marriage; that is, assuming the romance stays alive, and some sort of “formal” engagement ensues.

Apple, since its induction into the technological world in the 1980s, has been known for its simple, classy designs and easy-to-use hardware. While they’re market share is dwarfed by Microsoft’s, I’ve never seen a group so devoted to a brand like Apple-heads such as myself.

And such is the same with Google, the search king. Less then 10 years ago, a googol was just a math term. Now it’s a commonly used verb.

Here is a recap of the new (and some old) Apple-Google enhancements:

iMovie: Upload files directly to YouTube to share
iWork: Speculations about integration of Google Docs
iPhone: As you’ve seen already – Google Maps, YouTube, Gmail
AppleTV: Support for YouTube
iWeb: Easily embed interactive Google Maps and Google AdSense to your webpage. Here is a screenshot.

You can view more screenshots here.

What are Steve Job’s comments? “We are working closer with Google, they offer back end services we want to tie into our offerings,” replied Jobs. “Google likes our products, too.”

To think, I was way jazzed when I downloaded Google Notifier for Mac and received my Gmails on my desktop. Now this? Thanks for the early Christmas, Appoogle!

Read more:
Last 100 – Apple and Google Alliance Just Got Stronger
Engadget – Live From Apple’s Summer Mac Product Press Conference

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