Left Bay’s Musings on the Media

Searching for answers in sales and marketing

Archive for Apple

Goodbye 2007!

It’s that time of year again, when we all buckle down and face our shortcomings to eagerly make promises to ourselves that we’ll fix them in the coming year. We ponder the year past and wonder how our regrets could have been avoided and vow to not make those mistakes again. We delight in our fond memories and hope that the future has room for more. Fittingly, this is Left Bay’s 2007 recap, and hopes for 2008.

What We’ve Learned

Traditional brand advertising is dumb.

What Web 2.0 really is. Just in time too, since we’re at the dawn of 3.0, and all…

We have to turn the space heater on at least an hour before we settle in the office to brave the wintertime.

College professors of interactive advertising react to SEO jargon with nothing short of puzzled looks. (“No professor, not like banners…”)

What a blogopotamus is. Surprisingly, not a plump desk-chair potato who reads and writes blog posts all day.

We wasted far too much time perusing Google StreetView. And I didn’t find anyone I knew in the pictures.

Ask.com is going off the deep end. (Still waiting for that algorithm, btw).

Apple and Google are going to continue growing and will one day have a knock-down, drag-out battle-of-the-superbrands where the victor will take over the world (my loyalties lie with Apple, but I have a feeling Google will take the spoils).

Acquisitions will forever be news until the day that battle takes place.

This will always be funny.

Our Resolutions

We should try to read our SearchCaps more often instead of having 15 messages in our inbox daily from accrued newsletters. (which when we read, realize we missed a lot).

Update the blog more.

Make resolutions again in June when they start to go stale.

Happy New Year from Left Bay Media!


The Apple-Google Superbrand: The Merging of Two of My Favorite Things. Appoogle?

I just heard news that is going to make 2008 a wonderful year for me! Two of the strongest Internet brands (and two of my favorite and most used products) – Google and Apple – are continuing to merge their services. I couldn’t ask for a more perfect marriage; that is, assuming the romance stays alive, and some sort of “formal” engagement ensues.

Apple, since its induction into the technological world in the 1980s, has been known for its simple, classy designs and easy-to-use hardware. While they’re market share is dwarfed by Microsoft’s, I’ve never seen a group so devoted to a brand like Apple-heads such as myself.

And such is the same with Google, the search king. Less then 10 years ago, a googol was just a math term. Now it’s a commonly used verb.

Here is a recap of the new (and some old) Apple-Google enhancements:

iMovie: Upload files directly to YouTube to share
iWork: Speculations about integration of Google Docs
iPhone: As you’ve seen already – Google Maps, YouTube, Gmail
AppleTV: Support for YouTube
iWeb: Easily embed interactive Google Maps and Google AdSense to your webpage. Here is a screenshot.

You can view more screenshots here.

What are Steve Job’s comments? “We are working closer with Google, they offer back end services we want to tie into our offerings,” replied Jobs. “Google likes our products, too.”

To think, I was way jazzed when I downloaded Google Notifier for Mac and received my Gmails on my desktop. Now this? Thanks for the early Christmas, Appoogle!

Read more:
Last 100 – Apple and Google Alliance Just Got Stronger
Engadget – Live From Apple’s Summer Mac Product Press Conference